IMM Graduate School of Marketing Courses and Requirements


In the realm of marketing education in South Africa, one name has consistently shone brightly for over six decades: the IMM Graduate School, where “IMM” stands for the Institute of Marketing Management.

Founded in 1960, this private higher education institution has carved a niche for itself, specializing in the art and science of marketing and supply chain management.

Let’s embark on a journey to discover the rich history, academic offerings, and esteemed reputation that define the IMM Graduate School.

IMM Graduate School of Marketing Courses and requirements

A Legacy of Excellence

The IMM Graduate School’s history is a testament to its enduring commitment to quality education.

Established over 60 years ago, it has withstood the test of time, evolving and adapting to the changing landscape of marketing and education.

This legacy of excellence is deeply rooted in its DNA, making it a trusted name in the field.

Is IMM Graduate School accredited?

Accreditation: A Mark of Quality

One of the cornerstones of the IMM Graduate School’s reputation is its accreditation by esteemed bodies.

The South African Council on Higher Education (CHE), the guardian of educational standards in South Africa, recognizes the institution’s commitment to excellence.

This accreditation ensures that the programs offered by IMM meet the highest educational benchmarks, providing students with a solid foundation for their marketing careers.

Additionally, the Chartered Institute of Marketing (CIM), the world’s largest professional body for marketing professionals, bestows its accreditation upon the school.

This esteemed recognition signifies that IMM’s programs align with international industry standards, adding a global dimension to the education it offers.

A Wealth of Academic Offerings

The IMM Graduate School’s commitment to academic excellence is exemplified by its diverse range of courses and qualifications.

Whether you’re starting your journey in marketing or seeking advanced expertise, there’s a program tailored to your aspirations:

  • Higher Certificate in Marketing: An ideal starting point for those new to marketing, providing fundamental knowledge and skills.
  • Diploma in Marketing Management: A deeper dive into marketing principles and strategies, equipping students with practical insights.
  • Bachelor of Commerce (BCom) in Marketing and Management Science: A comprehensive undergraduate program combining marketing and management expertise.
  • Postgraduate Diploma in Marketing Management: An advanced qualification for those aiming to enhance their strategic marketing capabilities.
  • Master of Philosophy (MPhil) in Marketing: For those seeking to contribute to the field through research and innovation.

Beyond formal degree programs, the IMM Graduate School offers a plethora of short courses and workshops, covering a wide array of marketing-related topics.

These short, focused courses enable professionals to stay current with industry trends and further hone their skills.

A Global Perspective

The IMM Graduate School’s impact extends far beyond the borders of South Africa.

Its graduates are well-prepared to embark on marketing careers at all levels, both within the nation and abroad.

The institution’s dedication to excellence equips students with the knowledge, skills, and international recognition needed to thrive in the competitive world of marketing.

Is IMM internationally recognized?

In the ever-evolving landscape of education and professional development, the significance of international recognition cannot be overstated.

For those seeking a career in marketing, the IMM Graduate School of Marketing stands as a beacon of excellence, revered not only in South Africa but across the globe.

In this section let’s look at the institution’s international recognition and accreditation, shedding light on its esteemed status in the world of marketing education.

A Trusted Authority: South African Qualifications Authority (SAQA)

At the heart of the IMM Graduate School of Marketing’s international recognition lies its affiliation with the South African Qualifications Authority, commonly referred to as SAQA.

SAQA plays a pivotal role in ensuring that educational institutions maintain the highest standards of quality and relevance in their programs.

As an institution that boasts SAQA registration, the IMM Graduate School of Marketing has solidified its reputation as a trusted provider of marketing education.

SAQA’s affiliation with the International Network of Quality Assurance Agencies for Higher Education (INQAAHE) further underscores the institution’s commitment to global educational standards.

This association not only extends the reach of the school’s qualifications but also aligns it with a network of quality assurance agencies dedicated to upholding excellence in higher education worldwide.

Chartered Excellence: Accreditation by the CIM

While SAQA recognition is a testament to the IMM Graduate School of Marketing’s credibility on a national and international scale, the institution’s partnership with the Chartered Institute of Marketing (CIM) elevates its status to unparalleled heights.

CIM, known as the world’s largest professional body for marketing professionals, has bestowed its accreditation upon the school, a distinction reserved for institutions that meet the highest educational and professional standards.

The CIM accreditation opens doors to a world of opportunities for graduates of the IMM Graduate School of Marketing.

Those who complete their studies at the institution become eligible to apply for CIM membership, a credential that holds immense weight in the marketing industry.

CIM membership is not limited by geographical boundaries; it is recognized and respected by employers in over 100 countries, making it a valuable asset for marketing professionals seeking to expand their horizons.

Is IMM Graduate School accredited?

When it comes to choosing an educational institution for your marketing journey, accreditation and affiliations are paramount. The IMM Graduate School of Marketing not only meets but exceeds these expectations.

Let’s go deeper into the esteemed organizations that have accredited and recognized the IMM Graduate School of Marketing and explore its commitment to excellence.

Accreditation for Quality: The CHE and SAQA

The IMM Graduate School of Marketing proudly carries the accreditation of two influential South African bodies: the South African Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA).

These accreditations are not mere badges; they signify a commitment to quality and adherence to rigorous standards.

  • The CHE, known as the quality assurance body for higher education in South Africa, plays a crucial role in ensuring that institutions maintain the highest educational standards. Its accreditation assures students that the education they receive at IMM is held to a superior benchmark.
  • SAQA, on the other hand, is responsible for registering and accrediting qualifications in South Africa. When your qualifications bear SAQA’s seal of approval, you can be confident that they are recognized not only nationally but also internationally. This recognition is invaluable, as it ensures that your hard-earned credentials are respected by employers worldwide.

CIM: A Global Mark of Excellence

In the realm of marketing education, the Chartered Institute of Marketing (CIM) is a name that resonates globally.

The IMM Graduate School of Marketing proudly holds CIM accreditation, a distinction that places it among the elite.

As the world’s largest professional body for marketing professionals, CIM sets a standard that few can match.

Its recognition of IMM’s programs means that students are not just gaining knowledge; they are embarking on a journey that aligns with the highest industry standards.

The CIM accreditation also opens doors to a network of marketing professionals and employers across the world, making graduates of IMM highly sought after in the job market.

Commitment to Excellence: Membership Affiliations

Beyond accreditation, the IMM Graduate School of Marketing further solidifies its commitment to excellence through its membership in prestigious organizations:

  • Association of Management Consulting Firms (AMCF): This membership reflects IMM’s dedication to nurturing well-rounded marketing professionals who possess not only marketing expertise but also strategic consulting skills.
  • Marketing Association of South Africa (MASA): MASA membership cements IMM’s connection with the broader marketing community in South Africa. It signifies a commitment to staying updated with industry trends and fostering networking opportunities for students.
  • South African Institute of Marketing Management (IMM): As a member of IMM, the school demonstrates its dedication to the development and growth of marketing management in South Africa. This affiliation reinforces the institution’s role in shaping the marketing landscape.

Courses At IMM Graduate School of Marketing

Offering a diverse range of courses and qualifications, from higher certificates to master’s degrees, the school provides students with a comprehensive roadmap for a successful career in marketing.

Here I explore the array of programs available, their admission requirements, and the exciting career opportunities that await graduates.

Undergraduate Courses AT IMM

Higher Certificate in Marketing

The Higher Certificate in Marketing serves as an ideal entry point into the world of marketing. This one-year program equips students with foundational knowledge in marketing principles and practices.

Topics covered include marketing research, consumer behavior, marketing strategy, and marketing communications.

Diploma in Marketing Management

For those seeking a deeper dive into the realm of marketing, the Diploma in Marketing Management offers a comprehensive three-year course.

Building upon the Higher Certificate, students explore more advanced topics such as brand management, product development, and pricing strategies.

Bachelor of Commerce (BCom) in Marketing and Management Science

The BCom in Marketing and Management Science is a four-year program that provides students with a well-rounded understanding of marketing and business.

In addition to marketing-specific subjects, students are into economics, financial management, project management, and other crucial business disciplines.

Postgraduate Courses AT IMM

Postgraduate Diploma in Marketing Management

The Postgraduate Diploma in Marketing Management is a one-year program designed to prepare students for marketing leadership roles.

It covers the latest trends and developments in marketing, enabling students to develop and implement effective marketing strategies.

Master of Philosophy (MPhil) in Marketing

For those aspiring to contribute to the field through research or consultancy, the MPhil in Marketing is a two-year program.

Students conduct original research on marketing-related topics and produce a dissertation, preparing them for careers in academia or marketing consultancy.

Admission Requirements AT IMM

To embark on your marketing journey at the IMM Graduate School, you’ll need to meet certain admission requirements:

  • National Senior Certificate (NSC) or Equivalent: A pass in Mathematics is required as a general prerequisite.
  • Proficiency in English: As the language of instruction, a strong command of English is essential.
  • Demonstrated Motivation: Prospective students should demonstrate their passion and motivation for studying marketing.

Additionally, each course may have specific admission requirements.

For instance, the Postgraduate Diploma in Marketing Management typically requires a bachelor’s degree in marketing or a related field.

Application Requirements at IMM

To apply to the IMM Graduate School of Marketing, you will need to submit the following documents:

  1. A completed application form.
  2. A copy of your National Senior Certificate (NSC) or equivalent qualification.
  3. A copy of your ID document.
  4. A copy of your English proficiency test results (if applicable).
  5. A motivational letter.
  6. You may also be required to attend an interview as part of the application process.

If you are uncertain about whether you meet the admission requirements for a specific course, it is advisable to reach out to the IMM Graduate School of Marketing for guidance and advice.

Additional Application Tips:

Here are some additional tips to enhance your application experience:

  1. Timely Submission: Ensure that you submit your application form and all the required supporting documents within the specified deadlines.
  2. Proofreading: Before submitting your application form, meticulously proofread it to eliminate any errors or inaccuracies.
  3. Motivational Letter: Craft a compelling motivational letter that not only expresses your desire to study marketing but also outlines why you believe you are an ideal candidate for the IMM Graduate School of Marketing.
  4. Interview Preparation: If you are scheduled for an interview, be prepared to discuss your relevant experience and motivations. Highlight how your aspirations align with the programs offered by the school.

Applying to the IMM Graduate School of Marketing is your first step toward a rewarding marketing education and career.

By following these tips and providing all necessary documents, you can present a strong application that showcases your enthusiasm and qualifications for the program of your choice.

Marketing Career At IMM

Graduates of the IMM Graduate School of Marketing are well-prepared to embark on dynamic and rewarding marketing careers. Here are some potential career opportunities that await:

  • Marketing Manager: Overseeing marketing strategies and campaigns to promote products or services.
  • Brand Manager: Managing and developing brand strategies to enhance brand equity.
  • Product Manager: Guiding product development and marketing efforts for successful product launches.
  • Account Manager: Building and maintaining client relationships in marketing agencies or firms.
  • Marketing Analyst: Utilizing data and research to inform marketing decisions.
  • Marketing Consultant: Providing expertise to businesses seeking marketing solutions.
  • Marketing Researcher: Conducting market research to understand consumer behavior and trends.
  • Marketing Copywriter: Crafting compelling and persuasive marketing content.
  • Marketing Designer: Creating visually appealing marketing materials.
  • Digital Marketer: Focusing on online marketing strategies and campaigns.
  • Social Media Marketer: Managing and strategizing social media marketing efforts.
Undergraduate Courses
Higher Certificate in Marketing1 yearFoundation in marketing principles, including research, consumer behavior, strategy, and comms.
Diploma in Marketing Management3 yearsAdvanced topics like brand management, product development, and pricing strategies.
BCom in Marketing and Management Science4 yearsA comprehensive program covering marketing, economics, financial management, and more.
Postgraduate Courses
Postgraduate Diploma in Marketing Management1 yearPreparation for leadership roles, focusing on the latest marketing trends and strategy.
MPhil in Marketing2 yearsResearch-oriented program for careers in academia or marketing consultancy.
Marketing Courses At IMM

How much does it cost to study at IMM?

Tuition Fees for the New Academic Year:

  • Higher Certificate in Marketing:
    • Full-time: R23,000 per year
    • Part-time: R11,500 per year
  • Diploma in Marketing Management:
    • Full-time: R46,000 per year
    • Part-time: R23,000 per year
  • Bachelor of Commerce (BCom) in Marketing and Management Science:
    • Full-time: R79,000 per year
    • Part-time: R39,500 per year
  • Postgraduate Diploma in Marketing Management:
    • Full-time: R102,000 per year
    • Part-time: R51,000 per year
  • Master of Philosophy (MPhil) in Marketing:
    • Full-time: R125,000 per year
    • Part-time: R62,500 per year

Scholarships and Bursaries

The IMM Graduate School of Marketing also offers various scholarships and bursaries to eligible students.

These financial aid options can significantly alleviate the cost of education.

For detailed information on tuition fees, scholarships, and bursaries, please visit the official IMM Graduate School of Marketing website.

Additional Costs to Consider

Apart from tuition fees, it’s essential to factor in other associated costs when planning your budget for studying at IMM.

These costs may include expenses for books and materials, accommodation, and living expenses.

It’s advisable to have a comprehensive financial plan that takes all these aspects into account.

If you are contemplating enrollment at IMM, I recommend reaching out to the school directly.

The school’s financial aid office can provide valuable guidance, assist you in developing a financial plan, and guide you through the process of applying for scholarships and bursaries.

Planning your finances thoughtfully is an important step in ensuring a successful and stress-free academic journey.

ProgramFull-Time Tuition Fees (per year)Part-Time Tuition Fees (per year)
Higher Certificate in MarketingR23,000R11,500
Diploma in Marketing ManagementR46,000R23,000
Bachelor of Commerce (BCom) in Marketing and Management ScienceR79,000R39,500
Postgraduate Diploma in Marketing ManagementR102,000R51,000
Master of Philosophy (MPhil) in MarketingR125,000R62,500
Marketing Tuition Fees At IMM

This table provides a clear overview of the tuition fees for each program at the IMM Graduate School of Marketing, differentiating between full-time and part-time options.

Does IMM offer online distance learning options?

Online Distance Learning at IMM Graduate School of Marketing:

The IMM Graduate School of Marketing offers online distance learning options for all of its marketing courses, providing students with the flexibility to pursue their education from anywhere in the world and at their own pace.

Key Features of IMM’s Online Distance Learning Programs:

  • Learning Management System (LMS): IMM’s online distance learning programs are delivered through a dedicated Learning Management System (LMS). This platform grants students access to course materials, assignments, and assessments. It serves as a central hub for all academic activities.
  • Interactive Communication: Through the LMS, students have the opportunity to engage with their lecturers and fellow classmates. This interactive communication fosters a sense of community and collaborative learning, even in a virtual environment.
  • Flexibility and Convenience: Designed with students’ needs in mind, IMM’s online distance learning programs are known for their flexibility and convenience. Students can choose to study full-time or part-time, aligning their education with their other commitments. Moreover, course materials are accessible at any time, allowing for personalized learning schedules.

If you are interested in pursuing a marketing education online, I recommend visiting the IMM Graduate School of Marketing’s official website.

There, you can find detailed information about their online distance learning programs, admission requirements, and the wealth of resources available to support your academic journey.


In conclusion, the IMM Graduate School of Marketing’s international recognition and accreditation are not mere accolades but powerful assets that empower students and graduates alike.

SAQA registration ensures that the institution’s qualifications meet rigorous quality standards, while CIM accreditation opens doors to a global network of marketing professionals and employers.

For those aspiring to build a successful career in marketing, the IMM Graduate School of Marketing stands as a symbol of excellence.

Its commitment to international recognition serves as a testament to its dedication to producing highly skilled marketing professionals capable of making a significant impact in the dynamic world of marketing, both within South Africa and across borders.

In a world where competition is fierce, the IMM Graduate School of Marketing’s commitment to quality and international recognition is a beacon of hope for those who seek to excel in the field of marketing.

With its esteemed qualifications and global affiliations, it paves the way for a future of boundless opportunities in the exciting realm of marketing.


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